Often I get the question “Dylan Sigley, how do I make a passive income” so in this article, we’re gonna jump into how I’m able to make $10,000 per month from one drop servicing business working zero hours per week. We’re going to break down the steps I was able to go through to first scale this drop servicing business up in terms of sales, but also how I’m able to automate it with people and software.
Have you ever felt like building a real online business that drives consistent results, freedom and control? Online business can feel uncertain, confusing and overwhelming. But, what if you had the vision, mindset and actions to get from A to B in building your online, drop servicing business step-by-step, so you can live a life of freedom, consistency and control with drop servicing? My name is Dylan Sigley and it’s my goal to show you how.
So, when I very first started my drop servicing business, the whole goal was to have complete freedom, meaning being able to travel the world without having to work, (without wearing that little Dylan Sigley name badge in my case) and just making a few thousand dollars per week. Then, obviously, as you build your drop-servicing business and go through the process year after year, eventually you start wanting to build it even more, so your goals get bigger and bigger. And that’s really what happened to me.
As you go through the process of building your online drop servicing business, you’re going to be in the system yourself, creating everything. Now, people often say “but Dylan Sigley, I don’t want to do anything, ever”. Well the thing is, you’re not going to automate everything and have people and software do things from the beginning because first you need to design everything in your drop servicing business, so that it works and be sure that it works, so you can move forward to the next stage. Once you’ve figured out that the system is working, that you’ve built it, then you can employ the people and software to do those tasks for you and allow you that next level of automation as you go forward. But, on top of that, what ends up happening is a lot of people would decide that they’re the best person for the job when it comes to every single piece of their system and they end up doing everything in their drop servicing business, which really is a trap and something that can be caused by just an ego of believing that you’re the best person out there to do it. In reality, there’s other people that can do the task pretty easily as well.
Two main issues with the automation process
On your first day, you want to automate everything from the very beginning because the whole goal when you first get started in drop servicing is freedom. The issue is that if you automate too quickly, you’re not going to be sure that the systems that you created were set up in the right way. They might not work. And if you scale something that’s not working, you’re just going to scale the issues that it has. That’s why, in the beginning, we always want to make sure we create the system ourselves and test that system to make sure it’s working and then automate it with the people and software to take ourselves out of the system. That’s how we automate with drop servicing one step at a time.
The first issue would be automating too quickly and scaling up a broken system, but the second issue is, typically, we don’t automate fast enough because we feel like we have the most power over the system and are so good that no one else could possibly be as effective as us, and, as a result, we never decide to automate a lot of it. Some of that just comes down to ego, believing you’re the best, but a lot of it is fear that other people might make mistakes and most likely they will make mistakes.
However, mistakes are fine, everyone makes mistakes and you can always improve the drop servicing system over time. If someone isn’t good, you can just take them out of the system and get someone new. You always want to be moving forward with the automation and scaling in your drop servicing business. If you do things correctly, by slowly adding people and software in, you test your system and you know if it’s right. You’re going to be able to get sales coming in whilst you’re chilling out on the beach.
In this sale, for example, I was partying on the 31st December for New Year’s Eve. So, this is the type of thing that happens when you automate your drop servicing business in the right way. Just make sure you’re following that advice when it comes to not automating too quickly or too slowly and you’ll be heading in the right direction.
So, how do we actually automate the drop servicing system? Well, once we know that it is working and we’ve been doing that system ourselves, implementing it ourselves, we can then go about the process of documenting everything, literally with documents like Google Docs and videos to train others to do the work for us.
This is usually for tasks that can be completed through a simple training. Obviously, you should keep doing the higher-level things because they can’t be automated, such as the overall strategy for your drop-servicing business. But, anything that you’re doing day-to-day that literally someone can just jump on a computer, watch a video and learn how to do, you’re going to automate. You can take that time and use it to invest it back in your business or do whatever you want with it. So, what we’re going to do is create documents to list the step-by-step process they need to go through to carry out these tasks. Then, you’re going to do screen recordings using something such as loom, going about the process step by step.
Obviously, you find these virtual assistants or salespeople or delivery team, whatever it may be, for whatever tasks that you’re automating, on all of the freelancing networks, such as fiverr.com, freelancer.com, etc. So, that’s how you go about the process of automation. Once you find someone that you think is good enough, you just test them out to see if they can carry out the tasks well. If you decide they can’t, then let them go and move on to the next person. Just don’t get stuck in the whole thing of perfectionism and needing someone to be perfect before you allow them to do the task. Most of the tasks that you do on a day-to-day basis are simple and anyone can do them.
So, that’s a step by step process to go through to automate anything in your drop servicing business. What you need to do from there is just make sure, first of all, that you are at the level where you have your freedom income set and you’re making the same amount of money month-after-month.
However, before you actually get to the point where you can fully automate everything, you need to get to your freedom income level. And what does freedom income mean? It means getting to the point where you’re earning enough to live the life you want to, doing what you want and when you want.
The number’s gonna be different for everyone, but let’s say it’s $10,000 per month. So, what do you need to do to get ten thousand dollars a month? Well, with drop servicing, our goal is just to get those first few clients that we need to reach that number. And that can be done very easily, depending on how you structure your offer. You can easily get to the point where you’re bringing in a client for $2,500 per month. Let’s say that’s the goal for whatever reason. So, if we need to get to that level, it’s four clients. $2,500 dollars times four is $10,000. That would be our freedom income number.
So, what are the steps we need to take to get to freedom income number so that we can actually have the system fully built out? We can begin to automate it as we already know it’s working. What you’re going to need to do is build a system with, first of all, a delivery team, the team that delivers the service. You’re going to need a project manager to manage the delivery of that service and then, perhaps, lead generation and sales team. That’s pretty much everything.
We need to have all the people in place to have a fully built out drop servicing business and to get to the point where we are bringing in $10,000 per month with four clients paying $2,500 each month. You’re going to need to do some sort of marketing channel for that. So, let’s say it’s cold email. We’d say we’re sending out emails trying to bring on those four clients, so we need to do is run a cold email campaign and get to the point where we’ve got those four clients to be making that $10,000 per month.
And how many do we need to reach out? It depends on the open rates that you get, the responses you get to your offer and the leads that you generate. It’s pretty obvious, right? You can simply look at the percentages that you’re getting, how many leads you’re bringing and how many calls you’re bringing in, and then you’re going to be able to adjust whatever point of the marketing funnel isn’t working best.
Then, once you’ve tasted everything, you’ve tried a few different versions of different things, whether that be your cold email, the offer itself, the landing page, the call, the lead source, whatever it may be. Once you test all those things and you’ve figured out what works, then you’re going to get to the point where you have those first four clients and you only need the marketing system to work to the point that you keep post first book clients.
You could turn it off and you can always keep it running at a smaller level. It’s just once you get to that point that you have those four clients, then you can focus on automating things, but you need to get to that freedom income number first. So, cold email is a really great way of doing that and you can get that cold email system set up pretty quickly. I’ve talked about it multiple videos now, but, literally, it is just getting LinkedIn set up, searching for email addresses on LinkedIn, using something like Woodpecker to send the emails, bring in the leads, then follow-up systems such as emailing them, posting on social media, adding them on social media, reaching out with a phone call and obviously sales calls as well, so you can close the initial deal. If you want to know how to properly setup your LinkedIn account then you can use the Dylan Sigley LinkedIn page as an example of what to do. However, that’s only what you need to do to start and get the first four clients paying $10,000 a month. Then, we can go on to the next step of automating everything step-by-step. Let’s get into that.
The automation process step-by-step
Once you get to the point where you’re ready to go through the process of setting up your marketing and then automating it, you need to know how to go through the step-by-step process. What you need to do, first of all, is have a lead generation set up and lead generation can be done in many ways. You can have paid advertising and use free methods. In this example, it’s cold email, like we always do. So, the first thing you’re going to do is get the lead generation set up, where you’re going out into LinkedIn, for example, gathering email addresses for decision makers at companies, putting those email addresses into a system to send out your offer. Then, once you’re seeing the offer out, you’re going to get responses, which you obviously need to reply to and put into your sales system. So, each piece of that part of the system is going to need to be documented and put on to screen recordings going through the process yourself and then automating and getting another person and software to do that for you. Now, once you’ve got that piece automated, you’re going to need to go into the sales process. You need to have someone emailing and calling and doing the sales calls themselves, setting appointments so that you can get those sales closed. The lead generation system is going to generate people that are interested in your service, but the sales system is going to close those into clients.
Now, once you’ve documented and automated that part of the system with people and software, you’re going to need the delivery side done. There’s two parts of the delivery. You’re going to have the team that’s actually delivering the service and then you’re going to have the person that’s managing that delivery, the project manager. So, you are going to need to automate with a project manager and find a delivery team on fiverr, peopleperhour, freelancer, etc. and then put that part of the system together, automate that and have those people doing it for you. Those are all the steps of the process. That’s every piece of the system you need in terms of the marketing and the automation of the delivery, but, of course, you need to get to the point where you are ready to automate first. To do that, you’re going to need to do it yourself and figure out the system, make sure it’s working, design that system yourself and then find the people to automate it.
It’s important that you go through that process and those steps so that, first of all, you don’t get stuck and doing everything yourself, becoming a glorified freelancer, and don’t automate too quickly without fully building the systems and making sure the system is working before you scale it up. Once you have an automated system, you’re going to be able to scale up with more marketing channels and grow and grow and grow from there.
So, now that you understand the theory around it, the step-by-step process that we went through to get the aforementioned sale is essentially a pretty simple process with cold email. The first step is to go on to LinkedIn, like I said, look up CEOs, gather those email addresses, put them into Woodpecker and start sending this template I’ve just given you. Then, what’s going to happen is you start getting a few replies, from there you’re going to need to respond to those replies, of course, put them through a sales process in terms of email follow up as well as call them and provide them with general value around what you’ve got to offer.
Later, of course, you’re going to get them on a sales call with you, so you can close the deal and send them through a proposal. Use PayPal or Stripe to close it properly, then, from there, what we do in our animated video drop servicing business (it will be different, obviously, depending on the style of drop servicing business) is we send through a questionnaire. This questionnaire gathers all of the information we need to begin the production process to go through scripting, storyboarding, voiceover and animation with review periods at each stage for the client. You’re going to either need to do this yourself or have your project manager manage the communication between the client and the production team, which mainly includes sending files and feedback, so that changes could be made. Finally, once that project is complete, the video file is sent through and that’s literally the entire process from start to finish.
So, that’s how I’m able to travel so much and live a life of freedom, basically working zero hours per week on my business and making $10,000 a month for a while now. Of course, I have two of these drop servicing businesses, but also an education business where I teach drop servicing called the Drop Servicing Blueprint. If you want to go deeper into how to start a drop servicing business then check out one of my most popular articles How to Make $527 A Day Drop Servicing by Dylan Sigley.
Dylan Sigley is an online business entrepreneur and traveller who since 2015 has built and scaled multiple successful drop servicing businesses. Today he still runs these businesses but also creates trainings through his education company the Drop Servicing Blueprint that teaches others how to build real online businesses through real world strategies and tactics from Dylan Sigleys own businesses.